Famous cultural scholar, dean of the Capital Culture Innovation and Cultural Communication Engineering Research Institute
Professor Yu Dan of Beijing Normal University
Lu Xingdong, founder and group president of Guolong Alliance Investment Co., Ltd.
Cultural consumption is inseparable from urban construction. The first Beijing Huimin Cultural Consumption Season Launching Ceremony and the 2013 Cultural and Creative Industry (Beijing) Seminar Parallel Session 1 focused on cultural consumption and urban construction, issues of cultural consumption, and coordination between the government and the market. Experts attending the conference believe that cultural consumption, in addition to improving the hardware strength of civilized cities, also enhances the city's soft power and provides a driving force for the sustainable development of the city. At the same time, however, many experts in the industry also believe that there are currently insufficient cultural consumption in China, which is related to the cultural consumption concept of the citizens and the mismatch between supply and demand of cultural products. Therefore, in the process of stimulating cultural consumption, the government should play a role in guiding consumers and supporting the industry. At the same time, activate the market's own adjustment capabilities and let the market speak. In addition, companies should carefully study the relationship between products and demand, and provide cultural consumption products that the citizens expect.
Yu Dan: Cultural consumption returns to the true
As the capital of China, only when cultural consumption is established to a certain conscious height, can its cultural demonstration function be achieved and formed. When discussing the concept of urban construction, hardware indicators are easy to assess, but the measurement of soft power involves multiple aspects. Beijing put forward the goal of hitting the world city in 2050. From the actual situation, we are still far from this goal. Because this goal is not just a hardware assessment, there are many culturally relevant software systems.
Therefore, cultural consumption is the best way to condense and create urban temperament. On the one hand, bookstores, theaters, and creative industrial parks have added cultural ethos to the city as a landmark of a civilized city. At the same time, cultural consumption can bring the citizens back to the true nature and respect the culture, thus enhancing the city's soft power.
If we put the goal of the world city in 2050 in front of us, we will know that cultural consumption is not a thing of the moment, but a necessary path to build a capital temperament and build a Beijing urban civilization.
Lu Xingdong: Polymeric Culture Consumption Platform
At present, the problem in the development of China's cultural industry is that the products lack originality and intellectual property protection, so the profits of the industry are deprived at the source of the industrial chain. Even if Chinese capital can enter the production of international products, the income from capital investment alone is limited, and it also misses a large amount of added value income in the later period of the cultural industry chain. Without good creative sources and intellectual property protection, our good directors, screenwriters, and actors are all making money for others. Therefore, we must now pay attention to the investment of high-quality original content in China, and protect our own intellectual property and brand value from the source.
Although Beijing has a good natural foundation, humanistic foundation, and human resources, to activate the entire industrial chain of cultural consumption, it is necessary to change the urban functional layout and aggregate the cultural consumption platform. On the other hand, the government must change the way the cultural and creative industries are supported, and drive the investment enthusiasm of small and medium-sized institutions that are truly determined and confident in themselves.
Confrontation
Cultural consumption is a city construction booster
Yan Yujing (Secretary-General of Beijing Film Association): As an important part of the cultural industry, the film industry plays an important role in hardware construction, cultural promotion and the improvement of citizens' quality.
Yan Shuyu (Deputy Director and Professor of the Department of Social and Cultural Affairs of the National School of Administration): The discussion behind cultural consumption is to explore how lifestyle changes, how urban development ideas are adjusted, and how the economic structure is transformed and upgraded. Because cultural consumption is related to our way of life and a very important driving force for urban development. Comparative studies have found that cultural consumption in China and the United States accounts for roughly 5% to 7% of total consumer spending. If we want to say that China's cultural consumption is insufficient, this is actually a worldwide phenomenon. There are many factors that determine cultural consumption. Economic growth does not necessarily lead to a proportional increase in cultural consumption.
Li Longzhen (Deputy General Manager of Beijing Performing Arts Group): The problem of insufficient cultural consumption encountered in development is largely due to the mismatch between production and demand. These products are not discounted, or white may not be acceptable to consumers. Therefore, companies need to produce targeted cultural products for different consumers. Of course, these products are not only catering to the market, but also guiding.
Li Degang (Deputy General Manager of the National New Media Industry Base): At present, there are problems such as lack of targeted creativity in cultural consumption in Beijing, lack of demand for cultural consumption, and lack of convenient consumption platforms. If these three factors are not solved well, they will affect The cultural industry has further developed.
Promoting cultural consumption requires government guidance
Yu Shuyu: Culture is the international rule for the benefit of the people, and the Western countries are ahead of us. For example, the Metropolitan Theatre in the United States, 10% of which is a government subsidy. But the West has a big difference with China. In addition to the government and enterprises, the West has social sponsorship. Social sponsorship plays a very important role in promoting cultural development.
Li Longzhen: The choice of cultural places is given to the market, handed over to the cultural people, handed over to the merchants, and handed over to the cultural brokers. The government only creates the environment, the government also saves the market, the market is good, and the people benefit. The government has made more guidance in encouraging cultural consumption concepts and adopted some incentive measures. The development of the market will be transferred to the market for adjustment. With the development of society, the market will become more and more reasonable.
Li Degang: From the government level, the supply, demand and channels of cultural consumption need to be guided by the government. At the same time, it is necessary for the relevant government departments to conduct in-depth research, and based on the characteristics of different people and industries, on the basis of respecting the needs of the audience and consumers, on the basis of respecting the laws of the industry, we will formulate our industrial support policies. For example, online games do not need support at present, but need to be limited and standardized. Compared with other industries, the cultural industry is characterized by a very diverse body and complex industrial characteristics.
Wonderful sentence
Our company must first study the demand, and it does not provide products that are produced and sold on the right side.
—Li Longzhen
There are many factors that determine cultural consumption. Economic growth does not necessarily lead to a proportional increase in cultural consumption. The growth of China's cultural consumption needs to be stimulated and guided.
—祁说裕
The further development of the cultural industry requires solving problems such as lack of targeted creativity and cultural consumption awareness leading to insufficient demand and lack of convenient consumption platforms.
—Li Degang
As an important part of the cultural industry, the film industry will not only improve the hardware level of the city, but also stimulate cultural consumption, and will also have an impact on the cultural quality of the citizens.
—Yan Yujing
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