At present, Dongguan is in an important period of industrial upgrading and comprehensive adjustment of industrial structure. Based on the new development needs, the cultural and creative industry has become one of the industries that the Dongguan Municipal Government focuses on. In recent years, the city has actively explored the path of developing cultural and creative industries. We have successively issued a number of support policies, trying to take a high-end development route of economic and culturalization, cultural economics, scientific and technological culture, and cultural science and technology to ensure a strong competitiveness and sustainable development in the future.
Corresponding to the local government's advocacy support, some companies are also exploring the industrial model in the cultural and creative sector. For example, Guangdong Zhongtian Group entered the cultural and creative industry with a keen sense of industry as early as a few years ago. With a series of forward-thinking initiatives, it successfully explored a policy that is compatible with industrial policies and its own operating characteristics, and can be used for other projects. The development model of replication has initially completed the layout of the local cultural and creative industries.
Zhongtian?Creative Valley is a newly created creative and characteristic industry collection under the Guangdong Zhongtian Group. It mainly provides creative offices and creative industry development platforms for target customers, aiming to gather a group of cultural and creative, higher education training and animation industry. Relevant cultural enterprises and related supporting institutions (including research institutions), such as home improvement design and designer studios, form a cultural enterprise community that combines industry, complementarity and cooperation to create an incubation effect and overall radiation.
At present, Zhongtian?Creative Valley has five construction projects in downtown Dongguan: Tianbao?Creative Valley, Lianfeng?Creative Valley, Cityscape?Creative Valley, Luosha?Creative Valley, and Zhentou Cultural and Creative Street. Most of these projects are transformed from old factories and warehouses. The existing buildings are used to create a platform for the development of cultural and creative industries, thus achieving the perfect combination of cultural and industrial value and economic value.
Take Luosha Creative Valley as an example. It was originally an industrial factory in the late 80s and early 90s. It covers an area of 82,000 square meters and a building area of 92,000 square meters. It is expected to become the largest and most distinctive cultural and creative industrial park in Dongguan. Cultural and creative related enterprises have an incubation effect; more representative is Guancheng Zhentou Cultural and Creative Street, which is located on the edge of the Dongguan Canal. The leisure life of the original Xiaoqiao Liushui people is annihilated by industrial modernization. Through the strong alliance with the Canal Creative Commune, Tian Creative Valley relies on the cultural resources of the Garden and Lingnan Painting Institute to create a creative street of calligraphy and painting on the edge of the canal.
He Berlin, deputy general manager of the asset management center of Guangdong Zhongtian Group, said that the core content of the cultural and creative industry is creativity, and the acquisition of creative inspiration often comes from mutual communication, collision and stimulation with other peers. Zhongtian?Creative Valley has a lot of experience in creating a diverse cultural exchange space and atmosphere.
“We believe that a good communication environment and interactive atmosphere between cultural and creative enterprises, especially upstream and downstream related industries, is very important for complementing knowledge, inspiring new ideas and ideas, and promoting new products and opportunities. This is the Creative Valley series. One of the factors that the project focuses on in planning and design.” He said that creativity is unlimited and the value generated is unlimited.
Throughout the Zhongtian?Creative Valley series of projects, from the architectural design, interior decoration, or the lighting of the aisle and space, Creative Valley delivers a super-era concept that advocates innovation and creativity.
According to reports, the current Zhongtian ? Creative Valley has successfully explored a development model that is compatible with industrial policies and its own characteristics, can be used for reference and rapid replication of other projects, and initially completed the layout of local cultural and creative industries. In order to comply with the economic situation and the needs of the Group's industrial expansion, Creative Valley will also invest in the development of more cultural and creative industrial parks, making it an important economic growth point and new development boost for Guangdong Zhongtian Group.
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