The cooperation between Guangdong Zhongtian and Dongguan Vanke has become more and more close. In addition to Jinyu Huafu, Jinyu Songhu and Songhu Center, Vanke’s project in Tangxia has a Zhongtian figure. The project will be jointly built by Guangdong Zhongtian, Dongguan Vanke and New Century Real Estate.

The head of the Zhongwan Group of Guangdong Zhongtian Group said that Tangxia is an important strategic area for Zhongtian. “After the Shenzhen purchase restriction order was issued, many investors from Shenzhen rushed into Tangxia and surrounding areas to buy homes and houses, which drove the sales price and sales volume of the Tangxia real estate market to rise. In order to integrate the resources of all parties, we will create advantageous products to meet the market. High-end demand has led to tripartite cooperation."

"We have attached great importance to the friendly cooperation and contacts of the outside world. So far, we have promoted cooperation between local real estate giants." Li Linlin said that the cooperative business philosophy of Guangdong Zhongtian Group has always been the joint strength of the United Nations, the cooperation and win-win .

This also seems to represent a consensus among many housing companies: cooperative development has become a new model for developing new projects.

"All parties involved in joint development projects perform their duties, design, engineering, sales or division of labor, and learn from each other's strengths. There is basically no risk of development funds in the financial system, which has a lot of promotion effect on the operation of the whole project." analysis.

At the beginning of this year, the 2011G003 plot of Shitanpu Community in Tangxia Town was taken by Dongguan Vanke Real Estate Co., Ltd. with a reserve price of 188 million yuan, and the floor price was 1779 yuan / square meter. Gao Jun, general manager of the company's commercial management center, said that Dongguan Vanke Tangxia took the land, mainly focusing on the geographical advantage of Tangxia near Shenzhen and the Shenzhen customer base. The tentative case was named Langrun Park.

This is not the first cooperation between Zhongtian Litong and Dongguan Vanke. On December 28, 2007, a commercial and residential land of nearly 130,000 square meters (Golden Field Huafu Phase I) on the west side of Hongtu Road, Xinji Village, Nancheng was named by Xintong Industrial Co., Ltd. (name of subsidiary of Guangdong Zhongtian) and Dongguan Vanke was awarded an auction price of 804 million.

In December of the same year, Dongguan Vanke passed the many negotiations with Guangdong Zhongtian, and obtained the cooperative development right of nearly 190,000 square meters (Jinyu Huafu Phase II) of Xinji Village opposite the central living area.

On December 30, 2010, Guangdong Zhongtian Group, Dongguan Vanke Real Estate, Everbright Real Estate and Fengpeng Industrial held a simple and grand signing ceremony at Yinfeng Garden Hotel to jointly develop the Xinzhu Road in Songshan Lake. The plot (the Songhu Center) reached an agreement.

In April 2011, Dongguan Vanke and Zhongtian Litong jointly developed the Songshan Lake Jinyu Songhu Project, and the current listings were announced within a week.

In addition to Guangdong Zhongtian, a loyal partner, Dongguan Vanke has another partner, New Century Real Estate.

On July 12, 2007, Dongguan Vanke and New Century Real Estate acquired the Daping Village plot (Tangxia Diwang) in Tangxia with a floor price of 15243 yuan/m2. The two sides jointly developed Vanke, followed by Dalang Town cooperated to develop Vanke Golden Mile Blue Bay. The cooperation of Vankelang Runyuan is the third cooperation between the two.

It is understood that cooperative development is mainly carried out by mutual participation between the two parties. On the one hand, the two sides can form complementary advantages, and at the same time, they can bundle the profits and risks of both parties, which can reduce the merger of one party due to mergers and acquisitions. risk.

“The development of new projects by housing enterprises can not only complement each other's advantages, but also ease the financing pressure of the company, which will have a great impact on the company's future development strategy.” A market researcher in Dongguan said that such cooperation is beneficial. Further stability of the market will help maintain the interests of developers and consumers, make the industrial structure more reasonable, and rationally allocate resources.