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2012.04.25
Innovative thinking, innovative industrial estate achievements
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With the development of the economy, the adjustment of the domestic economic structure consists of simple production and manufacturing links, high-end technology research and development, and market brand development. The urban structure has gradually emerged and continuously developed urban functional areas based on intellectual production. This urban functional area is characterized by its proximity to the city center, convenient transportation, beautiful environment and complete supporting services. It is an intellectual new city suitable for the industry.

Industrial real estate is the trend of industrial upgrading and urban development

Different from the development of industrial parks, this intellectual new city is not the most expensive land resources, but resources such as industrial chain aggregation, industrial carrier planning and construction, industrial integrated services, commercial residential supporting services, etc., and these are precisely the government’s advantages. It is impossible to make great efforts to build resources. This determines that the former industrial park will mainly have a government development or land transfer model. There will inevitably be a government-led, professional operator's development and operation, and market-oriented operation mode. This model can be called industrial real estate development. .

For the development of industrial real estate, the economic, taxation, employment and other benefits brought about by the development of industry and enterprises are far greater than the benefits brought by land transfer. Therefore, the government will bear down the value of land and will not adopt a full market bidding for land transfer. Mode, and will adopt the model of land value concessions, correspondingly the government must set the assessment requirements for industrial real estate projects, which is a test of the development and operation capabilities of industrial real estate developers, and also determines the path of professional real estate development must take specialization.

Create an industrial property with Zhongtian characteristics

As a diversified group company focusing on real estate development, Guangdong Zhongtian Group has long recognized that industrial real estate will become a very important area of real estate development based on its profound understanding of economic restructuring and urban development. And a few years ago, it began to lay out in the field of industrial real estate, explored and practiced, and made a strategic deployment to become a professional operator of industrial real estate. At present, it has successfully operated innovative industrial projects including Songshan Lake International Financial Innovation Park, Lianke International High-end Information Industry Park and Zhongtian Creative Valley, and actively deployed new projects in Beijing and Guangdong.

Songshan Lake International Financial Innovation Park: The Songshan Lake High-tech Industrial Park is composed of the International Financial Innovation Center, the International Financial IT Research and Development Center, and the International Financial Incubation Center. It covers the back office area, research and development area, business area, industry incubation area and life. The supporting area is centered around the financial back-office industry, with independent functional division and self-contained system. Songshan Lake International Financial Innovation Park will change the traditional industrial park model and become one of the most dynamic financial industry hatcheries in Dongguan.

Lianke International High-end Information Industry Park: Positioning the provincial-level chief high-end information industry park and has passed the provincial and municipal key projects for approval. Under the background of Dongguan's industrial transformation and upgrading, the industrial park will take the opportunity of “Science and Technology Nancheng” and join hands with the world's leading technology companies to build a provincial-level chief technology industrial park, and will rely on “one leading enterprise + two capital channels”. Innovative operation mode, with the gathering effect of leading enterprises, introduce high-tech enterprises to jointly promote Dongguan's science and technology industry, diversified capital channels to provide an incubation platform for enterprises to settle in, and provide financial support and customization for the growth-oriented technology enterprises of the project and the whole of Dongguan. Comprehensive financing services to support the listing of quality enterprises and promote the industrial upgrading of Dongguan.

Zhongtian?Creative Valley: a newly created creative and characteristic industry collection of Guangdong Zhongtian Group, which provides creative offices and creative industry development platforms for target customers, aiming to gather a group of cultural and creative, higher education training and animation industry. Relevant cultural enterprises and related supporting institutions (including research institutions), such as home improvement design and designer studios, form a cultural enterprise community that combines industry, complementarity and cooperation to create an incubation effect and overall radiation. At present, Zhongtian?Creative Valley has five construction projects in the urban area of Dongguan. Most of them are transformed from old factories and warehouses. The existing buildings are used to create a platform for the development of cultural and creative industries, thus realizing the value of cultural industries and industrial buildings. The perfect combination of economic value.

Innovative thinking, innovative industrial real estate

After years of exploration and practice, Guangdong Zhongtian deeply realized that industrial real estate development is different from residential real estate development, and must have strong industrial planning, industrial agglomeration, industrial investment, industrial services, supporting resources and other comprehensive services, so through a series of Innovative measures, focus on building their own professionalism in industrial real estate, and improve the comprehensive service capabilities of industrial real estate:

1. Establish a professional project management company to conduct in-depth research on government policies, industrial development rules, industrial carrier functions, industry investment, and development of business models, and cultivate an efficient operation management team responsible for the operation of industrial real estate projects.

2. Vigorously develop industrial resource partners, and Beijing Zhongguancun Dongsheng Science and Technology Park, Tsinghua Industrial Research Institute, Shenzhen High-tech Investment, Shanghai Lianchuang Fund, Shenzhen United Financial Group, Hong Kong Zhihong Technology Holdings, EVOC Technology Group, etc. Leading enterprises, industrial service technology platforms, venture capital funds, etc. have established strategic partnerships to jointly develop industrial real estate projects.

3. Vigorously organize supporting service resources, including business service resources such as law firms, accounting firms, and enterprise service providers, commercial service resources such as shopping centers, entertainment centers, recreation centers, and catering services, and establish partnerships with various brands. The partnership ensures that the developed industrial real estate projects can provide complete supporting services.
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With the development of the economy, the adjustment of the domestic economic structure consists of simple production and manufacturing links, high-end technology research and development, and market brand development. The urban structure has gradually emerged and continuously developed urban functional areas based on intellectual production. This urban functional area is characterized by its proximity to the city center, convenient transportation, beautiful environment and complete supporting services. It is an intellectual new city suitable for the industry.

Industrial real estate is the trend of industrial upgrading and urban development

Different from the development of industrial parks, this intellectual new city is not the most expensive land resources, but resources such as industrial chain aggregation, industrial carrier planning and construction, industrial integrated services, commercial residential supporting services, etc., and these are precisely the government’s advantages. It is impossible to make great efforts to build resources. This determines that the former industrial park will mainly have a government development or land transfer model. There will inevitably be a government-led, professional operator's development and operation, and market-oriented operation mode. This model can be called industrial real estate development. .

For the development of industrial real estate, the economic, taxation, employment and other benefits brought about by the development of industry and enterprises are far greater than the benefits brought by land transfer. Therefore, the government will bear down the value of land and will not adopt a full market bidding for land transfer. Mode, and will adopt the model of land value concessions, correspondingly the government must set the assessment requirements for industrial real estate projects, which is a test of the development and operation capabilities of industrial real estate developers, and also determines the path of professional real estate development must take specialization.

Create an industrial property with Zhongtian characteristics

As a diversified group company focusing on real estate development, Guangdong Zhongtian Group has long recognized that industrial real estate will become a very important area of real estate development based on its profound understanding of economic restructuring and urban development. And a few years ago, it began to lay out in the field of industrial real estate, explored and practiced, and made a strategic deployment to become a professional operator of industrial real estate. At present, it has successfully operated innovative industrial projects including Songshan Lake International Financial Innovation Park, Lianke International High-end Information Industry Park and Zhongtian Creative Valley, and actively deployed new projects in Beijing and Guangdong.

Songshan Lake International Financial Innovation Park: The Songshan Lake High-tech Industrial Park is composed of the International Financial Innovation Center, the International Financial IT Research and Development Center, and the International Financial Incubation Center. It covers the back office area, research and development area, business area, industry incubation area and life. The supporting area is centered around the financial back-office industry, with independent functional division and self-contained system. Songshan Lake International Financial Innovation Park will change the traditional industrial park model and become one of the most dynamic financial industry hatcheries in Dongguan.

Lianke International High-end Information Industry Park: Positioning the provincial-level chief high-end information industry park and has passed the provincial and municipal key projects for approval. Under the background of Dongguan's industrial transformation and upgrading, the industrial park will take the opportunity of “Science and Technology Nancheng” and join hands with the world's leading technology companies to build a provincial-level chief technology industrial park, and will rely on “one leading enterprise + two capital channels”. Innovative operation mode, with the gathering effect of leading enterprises, introduce high-tech enterprises to jointly promote Dongguan's science and technology industry, diversified capital channels to provide an incubation platform for enterprises to settle in, and provide financial support and customization for the growth-oriented technology enterprises of the project and the whole of Dongguan. Comprehensive financing services to support the listing of quality enterprises and promote the industrial upgrading of Dongguan.

Zhongtian?Creative Valley: a newly created creative and characteristic industry collection of Guangdong Zhongtian Group, which provides creative offices and creative industry development platforms for target customers, aiming to gather a group of cultural and creative, higher education training and animation industry. Relevant cultural enterprises and related supporting institutions (including research institutions), such as home improvement design and designer studios, form a cultural enterprise community that combines industry, complementarity and cooperation to create an incubation effect and overall radiation. At present, Zhongtian?Creative Valley has five construction projects in the urban area of Dongguan. Most of them are transformed from old factories and warehouses. The existing buildings are used to create a platform for the development of cultural and creative industries, thus realizing the value of cultural industries and industrial buildings. The perfect combination of economic value.

Innovative thinking, innovative industrial real estate

After years of exploration and practice, Guangdong Zhongtian deeply realized that industrial real estate development is different from residential real estate development, and must have strong industrial planning, industrial agglomeration, industrial investment, industrial services, supporting resources and other comprehensive services, so through a series of Innovative measures, focus on building their own professionalism in industrial real estate, and improve the comprehensive service capabilities of industrial real estate:

1. Establish a professional project management company to conduct in-depth research on government policies, industrial development rules, industrial carrier functions, industry investment, and development of business models, and cultivate an efficient operation management team responsible for the operation of industrial real estate projects.

2. Vigorously develop industrial resource partners, and Beijing Zhongguancun Dongsheng Science and Technology Park, Tsinghua Industrial Research Institute, Shenzhen High-tech Investment, Shanghai Lianchuang Fund, Shenzhen United Financial Group, Hong Kong Zhihong Technology Holdings, EVOC Technology Group, etc. Leading enterprises, industrial service technology platforms, venture capital funds, etc. have established strategic partnerships to jointly develop industrial real estate projects.

3. Vigorously organize supporting service resources, including business service resources such as law firms, accounting firms, and enterprise service providers, commercial service resources such as shopping centers, entertainment centers, recreation centers, and catering services, and establish partnerships with various brands. The partnership ensures that the developed industrial real estate projects can provide complete supporting services.
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